Hi, I’m Estelle Cai
I design for how people think, feel, and behave.
Product Designer blending psychology, research, and technology to build thoughtful digital experiences.
Featured projects
Research-led work, from first interview to shipped interface.
Project name
One or two sentences on the problem, who it was for, and the behavior you set out to change.
Project name
Summarize the research insight that shaped the design, and the outcome you measured.
Project name
A good spot for an AI project: what the model does, and how the interface keeps people in control.
How I work
Three habits that show up in every project.
Start with the mental model
I map what people believe is happening before I decide what the interface should show.
Design for the emotional moment
Trust, doubt, and relief shape decisions as much as clarity does, so I design for them on purpose.
Measure what people do
Interviews tell me why. Usage data and tests tell me whether the design changed anything.
Experience
Where I’ve been learning.